About Liz Alessi
Founder of The Crisis of Stuff
I cut my teeth at Victoria's Secret, circumnavigating the globe learning how things were made, leavers lace, molded foam, embroidery, ribbon and bows. Being a "trim girl" didn't feel glamorous at the time. Looking back, it's what set me apart.
From there I moved into leather at Coach, then to Marc Jacobs for runway, and back to Coach where I took on repairs. Thats when everything changed. Working at the front end of the business, witnessing how long products actually last and how much customers value them, taught me more about product lifecycle than any sustainability course ever could.
That's when the bigger picture came into focus. In 2019 I led the launch of Coach ReLoved, transforming unrepairable products into one-of-a-kind pieces that sold out immediately. As a founding leader of Coachtopia, I proved that circular design could drive both innovation and revenue. These weren't sustainability initiatives bolted onto a business, they were business decisions that happened to be circular.
In 2021 I founded The Crisis of Stuff to bring this approach to the broader industry: identifying circular innovations that work commercially, connecting them with the brands that can scale them, and building the coalitions that turn ambition into implementation.
I studied bassoon performance at Eastman and Manhattan School of Music, with continued study at Cambridge University in circularity. Today, I live in Brooklyn with my teenage daughter and still perform with the Camerata Notturna orchestra in Manhattan, because moving a circular economy forward and playing in an orchestra have more in common than you'd think. Both require people with different expertise, playing from the same sheet of music, at exactly the right moment.
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